A fabric’s construction is so crucial when it comes to a new textile design. It’s the construction that contributes hugely to the overall look and feel of the fabric. We work closely with some of the best textile mills and suppliers in the world and we’re always seeking out their knowledge and advice around different constructions and new textile technologies that can help shape and bring something new to our ranges.
We do a huge amount of work and research in this area. If we are interested in certain constructions that look and feel right for the brand, we will move to the testing stage to determine if this will endure the kind of end use we would like to specify. Once results return with a positive outcome, we proceed further into the design brief and begin working on printing or weaving pattern and colour into the cloth. This process can take up to 12 months development before the product is even ordered with the mill.
We have a special focus on getting the best performance from constructions while keeping their aesthetic and handle soft, appealing and relevant to our lifestyle and the way we live here in Australia and New Zealand. Selecting and developing constructions that look luxurious and decorative are as important to us as making sure our fabrics are hardwearing and easy to clean. The Zepel range needs to help create a sense of everyday luxury no matter the home it ends up in!