Each day can be really different, depending on where in the range process we are. Sometimes our designers are admin heavy, where they are stuck behind their computers chasing orders for new ranges, problem-solving with suppliers, or working on admin to make sure timelines are adhered to. Other times — and I think this is more in line with the public perception – they are hand drawing and painting new designs, working on new colour palettes, and creating inspirational references for new ranges. Then some days, I’ll walk in and the studio is empty, only to find out they are on a photoshoot, making sure our product is photographed to help provide a starting reference for our customers – ideally inspiring them and their creative process.
As the buyer, I work very closely with our amazing design team with each collection. I spend time with them collaboratively, discussing the direction of each fabric we want to range for a new season. We look at trends, decide on what sort of quality would suit each look – weave or print – and then what price point needs to be met for that customer. We make sure we cover all bases to provide a comprehensive release. Our offerings need to be edgy and fashion forward, as well as providing best sellers with a new colour addition, or a favoured pattern, rejuvenated. We always want to be moving forward, and part of that is letting our designers have as much creative expression as we can.